Frame Five Media

Set 13 of 24

Honey Jam, launch

A launch event for a Canadian artist-development programme for women in music, shot in a black-box theatre at the Allied Music Centre. Two lighting problems in one call: a dark room lit mainly by a projection screen and stage wash, and a bright white step-and-repeat where artists wanted full-length frames. The take covers the room, the crowd, the portraits and the printed programme material.

A dark room, a bright screen, hands going up.

  1. Illuminated venue signage above a dark entrance: Allied Music Centre, Massey Hall.
    01 opener
  2. Printed session cards standing on a table: artist branding, label tour, production.
    02 detail
  3. A speaker with a microphone on stage beside the lit projection screen.
    03 wide
  4. Seen from behind the seated crowd, hands raised toward the LAUNCH screen.
    04 hero Seen from behind the seated crowd, hands raised toward the LAUNCH screen.
  5. Rows of seated attendees applauding, faces lit warm against the dark risers.
    05 moment
  6. A speaker holding a microphone addresses attendees seated in a close semicircle.
    06 moment
  7. An attendee crosses the floor in a green dress, mesh sleeve trailing.
    07 moment
  8. A guest poses alone against the honeycomb-patterned branded backdrop.
    08 portrait
  9. Three people stand together at the branded backdrop, arms around shoulders.
    09 portrait
  10. The full group gathered on stage in front of the blank screen.
    10 closer