Frame Five Media

Set 03 of 24

Pizza Di Nonna

A pizzeria's identity and the food it goes on, shot as one job. The mark, the box sticker and the loyalty poster were drawn here; the kitchen was then photographed the way a menu needs, overheads square and flat so every pizza reads at the same size on a board, low angles where the crust is the point, and the hands left in shot on the build frames. The last frames are the box on its way out of the door and the people who run the place, which is the part a photograph of a pizza cannot carry.

The mark, the box it goes on, and the food it is promising.

The design

03 frames
  1. The Pizza Di Nonna wordmark: a heavy brush script with a cluster of vine tomatoes over the first word and a basil sprig trailing from the last.
    01 opener
  2. The pizza box sticker: the wordmark with an illustrated nonna holding a slice overhead, a scan code, and the shop's number and socials around the rim.
    02 detail
  3. The Nonna’s Dough Club poster: NONNA’S in red above an illustrated nonna with a slice in one hand and banknotes in the other, DOUGH CLUB set large in green beneath.
    03 detail

The day

12 frames

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