Frame Five Media

Set 04 of 24

The Spirits Festival

A two-day drinks festival in Grimsby, and the identity plus the campaign that carried it. One Art Deco frame, gold rule, banner, sunburst, built to take a headliner's face, a full bill, a band photograph or nothing at all, and then cut to every format the event needed: a roadside board read at speed, a run of artist announcements, a press sheet, a vendor call. The strongest piece breaks the system on purpose: the poster printed as a bottle label and photographed on a bar.

One Art Deco frame, reworked for every name on the bill.

  1. The headline poster: an Art Deco gold border around a portrait of the featured artist in a wide-brimmed hat, CONOR GAINS set large in white beneath.
    01 opener
  2. The Spirits Festival logo: the name in gold over a row of white line-drawn figures, a still, a beer glass, a taster, a cocktail, with Celebrating all things Spirits beneath in script.
    02 detail
  3. A wide roadside board: THE SPIRITS FESTIVAL in gold glitter caps, a whisky glass splashing mid-frame, the dates stacked in a panel on the right.
    03 wide
  4. The same frame carrying a different headliner, BRAD BATTLE in a gold seal, with the full bill of performers and DJs listed beneath.
    04 wide
  5. A whisky bottle lying on dark wood, the festival identity printed on its label as a real product shot, WEDNESDAY struck through and meet Whisky. set beside it.
    05 hero
  6. The base poster with no headliner: the Deco border, the mark, the dates and the full bill.
    06 wide
  7. An artist announcement in the same border, the band photographed on stage inside the Deco frame.
    07 detail
  8. Another announcement, a four-piece in the gold seal against the blue field.
    08 detail
  9. A third announcement, the band in the seal, the bill unchanged beneath.
    09 detail
  10. A whiskey night flyer: a tumbler of whisky over ice glowing at the centre of the Deco border, the bill and prices beneath.
    10 detail
  11. A cream and gold press announcement, the bill and the courtesy credits set as type with no photograph at all.
    11 detail
  12. A vendor call: I AM A VENDOR AT set large in white over the festival mark, dates beneath.
    12 closer